Now that we have delved into why innovators often fail and what makes them successful, there is another key thing to think about...the rules of thumb to live by. I guess to me having rules of thumb are principles you can use to help you make decisions quickly and when no one is there to help you. I guess the point here is if you wanna innovate in space (be able to tackle any situation) you will need to keep your wits about you. There are four key headers for the rules of thumb Preparation, Communication, Influence and Collaboration.
I will tackle them one at a time (although I have tackled a few already along the way)
here they are...
Preparation
- Know thy Client
- Understand decision-makers personality types
- Know why you shouldn’t do it
- Success has many parents failure is an orphan
- The Concept-Approach principle
- It’s your fault they don’t understand
- Know when to start selling and when not to
- Never innovate by article or book
- Sell high informally
- Patience is a virtue
- Learn how to lead the horse to water to drink
- Sell you ideas in bits and pieces
- Always support your allies
- Look for opposite-minded partners
- Find bolt-on opportunities
- There is enough credit to go around
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