Monday, October 10, 2011

GRIT Report - A market researchers view of market research

I wanted to take a minute to give a shout out to Lenny Murphy, coordinator of the GRIT report.  This report is a survey of the market research community and its thoughts for the coming year.  It is a huge undertaking and actually included over 1000 responses this year.  The report is focused on taking a deep look at what the community believes is going to shape its own future. 

there is tons of good information here and I had the chance to contribute the social media look that was included in the final report.  It was a very fun time working with Lenny and the group.  They are a very dynamic group who is very passionate about the subject.  My main goal was to help them triangulate what the survey thought on certain subjects versus what was reality online.

Probably the biggest insight is one that is my job.  Many folks in the market research community feel that social media analytics and the resources to drive social media are one of the most important things to think about in the coming year.

I guess...change is coming and now those affecting are at the bus stop waiting to get on...

check it out.

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